THE BAKER'S MANUAL: CARROT CAKE RECIPE

Responsible for: Logo design, copywriting, page design and adaptive web development.

Project Overview: This is a section from a made-up recipe website where we were suppose to focus on just one recipe and make it adaptive. Designing for adaptive made me second think a lot of the design decisions. I chose icons to represent a lot of the directional information to make the steps easier to follow and people to easily identify the instructions. 

The pin up theme is meant to be make the recipe more engaging and fun to get people to keep exploring the site.

Wireframes:

LOGO Development:

Final Logo Design:

Final Design